Molten

★★★★★

Industry

SaaS, Technology

Deliverables

Logo, Brand Guidelines, Website

Time of Delivery

10 days

The project description

Molten is a consultancy that specializes in go-to-market strategies, helping businesses transform visions into successful market entries. The project’s goal was to create a brand identity that reflects Molten’s growth-oriented, strategic focus.

The brand identity included:

  • Logo Design: A stylized 'M' within a hexagon, symbolizing strength, balance, and forward momentum.
  • Color Palette: Featuring vibrant red to convey energy, paired with modern serif typography for professionalism.
  • Typography: Poppins was used to achieve a balance of energy and reliability.
  • Visual Elements: Hexagonal shapes and an upward arrow to represent transformation and sustainable growth.

This identity established Molten as a trusted partner in guiding businesses through successful product launches and market expansions.

The thinking process behind the concept

  • We approached the design of Molten's logo with the goal of encapsulating the company's core values and services in a single, powerful visual.
  • The centerpiece is a stylized 'M' cleverly integrated into a hexagonal shape, symbolizing a sense of balance, strength, reliability, and robustness.
  • This hexagon also subtly evokes the image of a molecule, aligning with the company's name and its transformative nature.
  • The upward-pointing arrow formed by the 'M' symbolizes sustainable growth and forward momentum, key promises in Molten's value proposition.
  • The choice of a vibrant red infuses energy and boldness, while the modern serif typography balances this with a sense of reliability and professionalism, effectively capturing Molten's identity as an innovative, comprehensive, and growth-oriented go-to-market strategy consultancy