Boldally

★★★★★

Industry

SaaS, Technology

Deliverables

Logo, Brand Guidelines

Time of Delivery

7 days

The project description

Boldally is a forward-thinking software company focused on bridging innovative ideas with technological excellence. The goal of this project was to create a brand identity that highlights Boldally’s commitment to partnership and scalable, high-quality solutions.

The brand identity emphasized:

  • Logo Design: Using interlocking geometric shapes to symbolize partnership and innovation.
  • Color Palette: Combining royal blue and charcoal gray to convey trust and reliability.
  • Typography: Featuring IntelOne Display for a modern, professional look.
  • Visual Elements: Using shapes that represent building blocks, reinforcing the brand’s commitment to custom and scalable software solutions.

This brand identity positioned Boldally as a dependable tech partner capable of empowering clients with innovative digital solutions.

The thinking process behind the concept

  • We approached the design of Boldally's logo with the goal of encapsulating the company's core values and services in a single, powerful visual.
  • The abstract geometric symbol in the logomark reflects the innovative and dynamic nature of Boldally.
  • As a company involved in both software development for clients and product development, the interlocking shapes convey a sense of partnership and collaboration, aligning with the meaning of "Bold" and "Ally" as bold partners.
  • The strong and interconnected shapes can also be interpreted as cubes or building blocks, symbolizing how the company builds custom software and tools that are extendable and scalable, reinforcing their brand values of quality and reliability