Sociatly is a social media marketing agency dedicated to empowering creative professionals—such as graphic designers, photographers, and videographers—in the digital landscape. The project aimed to establish a brand identity that would visually represent Sociatly’s mission to connect creatives with their ideal audiences through strategic, personalized social media solutions.

The brand identity focused on:

• Logo Design: Featuring a circular logo with arrows forming an 'S' to represent two-way communication and continuous engagement.
• Color Palette: Using navy blue and yellow as primary colors for a vibrant yet professional look.
• Typography: Incorporating Poppins and BC Novatica to convey a modern, clean aesthetic.
• Visual Elements: Developing patterns and imagery that reflect energy, creativity, and a lifestyle-focused approach.

This branding approach positioned Sociatly as a dynamic and approachable partner for creatives seeking to enhance their online presence.

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